Strategy and channels
We define your proposition, audience and goals. We choose the role of Google Ads and Meta Ads on Facebook and Instagram around demand and the customer journey.
We plan and manage paid campaigns to generate leads: enquiries, quote requests and sales appointments. We connect adverts, landing pages and measurement.
Let’s discuss your goalsFor businesses promoting a service, reaching potential customers or improving existing campaigns. We start with the offer and audience, agreeing on goals and budgets together.
We define your proposition, audience and goals. We choose the role of Google Ads and Meta Ads on Facebook and Instagram around demand and the customer journey.
We prepare messaging and creative assets, configure campaigns and build pages and forms aligned with your offer.
We review spend, leads and cost per lead, assess enquiry quality with your team and improve messaging, audiences and journeys using available data.
We discuss the offer, audience, territory, competitors, goals, budget and available materials, including how the sales team will handle the enquiries generated.
We define channels, messaging and the conversion journey, then prepare concepts, copy, graphics, videos and advert variations. The client approves strategy and creative materials before publication.
We use Figma, Canva, Photoshop and Illustrator for design and graphics; Premiere and CapCut for editing. Adobe Firefly supports AI visuals and video. Source photographs and footage come from the client: we do not provide photoshoots or filming.
We manage Meta Ads on Facebook and Instagram, Google Ads, SEO, social media, email marketing and landing pages. We offer both individual assignments and ongoing management with an agreed content plan and activities.
We monitor budget, leads, cost per contact and enquiry quality. Reports and review meetings are weekly, or daily when the project requires it. Sales feedback helps improve campaigns and messaging.
Advertising accounts and budgets follow the agreement: direct payment to platforms or spend advanced by AlphaClick and recharged. In sectors we know well, we can also assess a price-per-lead model with agreed qualification criteria.
Our platform receives leads through Meta and Google APIs and makes them available to the client, with visibility into contact status and campaign reports.
Depending on the agreement, you can use the CRM module, interact with leads through WhatsApp or download contacts. Collection, access and management fit into your sales process.
We use internal procedures to remove duplicates. In the price-per-lead model, a contact is valid when it meets the criteria agreed with the client. Our experience includes energy, telecommunications and e-commerce product promotion. For e-commerce too, pricing is per contact collected, not per purchase.
Tell us what you want to promote, which market you serve and whether you already run campaigns. Include your planned advertising budget if available.