Custom softwareWeb & mobileAI & automationDigital marketing
DIGITAL MARKETING

Your value.
In front of the right people.

Development and marketing can start together, or build on what you already have. We connect SEO, content and campaigns on Meta and Google to your business goals.

01
SEO, content and digital presence

Be found.

We study what your audience searches for, structure your content and improve your website’s technical foundations. So people understand who you are, what you offer and why to choose you.

What to track: search visibility and relevant visits.
02
Meta Ads, Google Ads and lead generation

Reach the right people.

We plan and manage paid campaigns with Meta Ads on Facebook and Instagram and with Google Ads. We define audiences, messaging and budgets, create adverts and landing pages, and optimise campaigns to generate leads: quote requests, enquiries and sales appointments.

What to measure: leads generated, cost per lead and enquiry quality.
03
Conversions, email and ongoing improvement

Make each visit count.

We review journeys, forms and messaging. We plan tests and follow-up communications, measuring what helps you decide your next move.

What to track: conversions and opportunity value.

Alpha Lead collects contacts from Meta and Google: reporting, export and, by agreement, CRM and WhatsApp. We define goals, lead criteria and measurement together, respecting privacy.

Explore campaigns and lead generation
SOFTWARE DEVELOPMENT

Tools that work for your business.

A complete project or a specific skill. We start with what you need and agree on scope, priorities and deliverables together.

01

Custom software

When off-the-shelf tools no longer fit. We design platforms around your processes, users and business rules.

  • Business software, CRM & customer portals
  • SaaS platforms & MVP development
  • Software modernisation & ongoing evolution
Explore service
02

Websites & e-commerce

A digital presence that explains your value and makes the next step clear, from the first visit to a purchase or enquiry.

  • Company websites & landing pages
  • Online stores & checkout experiences
  • CMS, performance & technical SEO
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03

Web & mobile apps

Products people can use wherever they work. We connect interfaces, business logic and the systems behind them.

  • Web applications & mobile apps
  • User accounts, roles & business workflows
  • Backend services & API connections
Let’s talk
04

UX/UI & product design

Turn a complex idea into a clear experience. Explore journeys and validate the interface before development begins.

  • User journeys & information architecture
  • Wireframes & interactive prototypes
  • Interface design & reusable design systems
Let’s talk
05

AI, automation & integrations

Make your tools work together. We connect data and automate repeatable tasks, with AI where it adds practical value.

  • CRM, ERP & third-party API integrations
  • Workflow automation & data synchronisation
  • AI assistants & AI-enabled workflows
Let’s talk

And after launch? We plan maintenance, updates and new features around the needs of your project.

Let’s define your project
THE BIGGER PICTURE

Software and marketing.
One connected project.

The experience your customers see. The technology your business runs on. We bring both sides together.

SOFTWARE ENGINEERING

Your way of working. Your kind of software.

From websites to business platforms, mobile apps to SaaS. We build tools around the way you need to work.

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DIGITAL MARKETING

A great product. The right people.

SEO, content and paid campaigns on Meta and Google. We help your business get discovered and generate new sales enquiries.

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Less busywork. More possibility.

APIs, automation and AI bring data, tools and people together. Less repetitive work. More room for what matters.

PROJECTS

A closer look at our work.

Software, design and digital experiences. A different perspective in every project.

Representative interfaces with sample data.

Alpha Lead diagram: API collection from Meta and Google, management and client delivery
DIGITAL MARKETING · LEAD PLATFORM

Alpha Lead

Inside the project

The AlphaClick platform connecting advertising campaigns with sales contact management.

The need

Bring leads from different channels together and give clients one place to access contacts, follow their status and view campaign reports.

Our solution

We developed Alpha Lead to receive contacts through Meta and Google APIs. Internal procedures remove duplicates, and qualification criteria are agreed with the client. Depending on the agreement, CRM, WhatsApp interaction and lead export are available alongside contact status and reporting.

Illustration of the Alpha Growth journey: social creative, landing page and enquiry form
DIGITAL MARKETING · CAMPAIGNS & LANDING PAGES

Alpha Growth

Inside the project

A digital marketing project connecting advertising messages, landing pages and customer enquiries.

The need

Create continuity in the client’s communication: attract attention with a clear proposition, then carry it through to a landing page with relevant information and a straightforward next step.

Our solution

We created the campaign’s creative direction, messaging and materials, alongside the landing page and enquiry form. The journey aligns content and interface design to guide visitors from initial interest to a business enquiry.

INTEGRATIONS

Your tools. One shared direction.

We connect websites, applications and business systems through APIs and data flows. Starting with the tools you use, we assess access, compatibility and requirements together.

Explore integrations and automation
ABOUT ALPHACLICK

An in-house team. An international network.

AlphaClick brings software development and digital marketing together to help businesses build tools, acquire new leads and grow their operations.

We work with an in-house team and a network of collaborators across different countries, bringing together the skills each project needs. From initial analysis to development, and from creative proposals to campaign management, we maintain direct communication with clients and share progress throughout.

We also develop proprietary platforms such as Alpha Lead, connecting lead collection with sales management. Our experience spans energy, telecommunications and e-commerce.

Alpha Click EOOD is based in Sofia, Bulgaria.

How we work
01

Start with the problem

Audience, goals and priorities before choosing channels and tools.

02

Marketing meets engineering

Campaigns, content and digital products work towards shared goals.

03

Think beyond launch

Improve campaigns and tools, and plan the next steps together.

FROM THE FIRST HELLO TO WHAT’S NEXT

Big possibilities. One step at a time.

01

Understand

We start with your business, your users and the problem worth solving. Scope comes before solutions.

02

Shape

We define the experience, technical approach and priorities. You see what is being built and why.

03

Build

Design, development and integrations come together in reviewable stages, with testing along the way.

04

Evolve

Launch is a milestone. We plan maintenance, improvements and growth activities around what comes next.

ALPHA CLICK EOOD
SOFIA, BULGARIA

AlphaClick brings software development and digital marketing into the same conversation. Whether you need a focused website, a custom business platform or a connected digital ecosystem, we help turn the brief into a practical plan.

FAQ

Before we begin, let’s clear things up.

Have another question?
Where do we start?

With a conversation about your goals, users and existing tools. We then define the scope and prepare a proposal covering activities and priorities.

Can you work on existing software?

Yes. We begin by assessing the code, architecture and requirements. This informs targeted improvements, integrations or a gradual modernisation plan.

Do I need development and marketing together?

No. You can engage us for a specific service or a project combining several disciplines. We agree on the scope around your needs.

How much does it cost and how long does it take?

For software, we assess functionality, integrations and timing. For marketing, we define activities, advertising spend and management; in sectors we know well, we can assess a price-per-lead model. Scope, costs and arrangements are set out in the proposal.

What happens after launch?

For software, we agree on maintenance, updates and new features. For marketing, we manage campaigns and optimisation with weekly reports and reviews, or daily when needed. Activities and responsibilities are defined in the agreement.

YOUR TURN

Now, your move.

A new product, a process to simplify or a business ready for its next chapter. Tell us where you want to go.

A CONVERSATION IS A GOOD PLACE TO START.
What happens next?

We review your enquiry, contact you to discuss goals and priorities, and define a proposal covering scope, timing and costs.

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